QUALITATIVE STUDIES
- Market Exploration
- Insight Generation and Ideation
- Ethnography
- Focus Groups and In-depth Interviews
- Concept Check and Concept Recycling
- Pre and Post Advertising Test
- Pre and Post Activation Assessment
- Digital Marketing Materials Evaluation
QUANTITATIVE STUDIES
- Usage Attitude & Image
- Market Profiling & Market Segmentation
- Brand Equity Study
- Brand Tracker
- Product Test
- Concept Test
- Price Sensitivity Measurement
- Campaign Testing e.g. print, TVC, radio, outdoors, activation, on-line materials