WHO WE ARE
MEET THE TEAM
We are a team of seasoned market researchers united by a passion for understanding consumer behavior and uncovering insights
that drive smart, strategic decisions. Our work spans various industries and markets, delivering findings that are both relevant and actionable.
Rooted in key cities across the country, we bring a deep understanding of regional language, culture,
and market landscapes—providing critical context that enriches every piece of research.
With Resident Researchers in most major cities nationwide, we offer both local expertise and broad market coverage,
ensuring you get insights grounded in real-world experience.
JANET DENOPRA-TIONKO
MANAGING DIRECTOR
Janet began her career in market research in 1996 at AC Nielsen, where she received comprehensive training in both qualitative and quantitative methodologies—from data gathering to analysis. She later led the market research team at Takasago, a global flavor and fragrance company, before founding her own consultancy in 2004. Since then, she has partnered with multinational and local brands across manufacturing, retail, media, PR, and advertising, providing insight-driven strategies to clients around the world.
JOYCEE MIRANDA-ALEJO
QUAL LEAD
A graduate of the University of the Philippines Diliman with a degree in Communication Research, Joycee launched her market research career with Millward Brown in both the Philippines and Singapore. She went on to expand her expertise with roles in the research teams of Starcom Mediavest Group and UNILAB, building a strong foundation in both agency and client-side perspectives.